Thanks Dot. I really appreciate you coming by here and reading whenever you have a chance.
I think what was really interesting about this campaign that surprised me was that I just saw it as a stunning example of great marketing, and I still think it is. They didn't plan for the phase two sustaining of that brand. I think they did well by not apologizing for it. That gave it a lot of teeth. Silence gave it teeth. What do you think as a copywriter?
Really interesting read, and great tips on what to look for and think about before suggesting this strategy to a client.
Thanks Dot. I really appreciate you coming by here and reading whenever you have a chance.
I think what was really interesting about this campaign that surprised me was that I just saw it as a stunning example of great marketing, and I still think it is. They didn't plan for the phase two sustaining of that brand. I think they did well by not apologizing for it. That gave it a lot of teeth. Silence gave it teeth. What do you think as a copywriter?