If you’re a fractional CMO, a fractional VP of Marketing, or a fractional VP of Sales, this was built for you.
You walk into a new client situation every few months, expected to already know what’s working.
The pain.
You don’t have an internal research team.
You don’t have 40 hours a week to track what’s happening across industries. Your clients expect you to walk in sharp, with a point of view, and a strategy that’s actually current.
That gap between what they expect and what you have time to find is exactly what this newsletter closes.
What you get.
Every week, I break down one real campaign.
I go beneath the “Netflix did tarot cards” story to the actual strategy underneath it. Why it worked. What psychological or behavioral pattern it exploited.
And then the part most newsletters skip: where that same pattern worked in completely different industries, and where it blew up badly.
You get the win. You get the failure. You get the conditions that separate the two.
What it means for you.
When you’re sitting across from a client and they say “what should we do,” you’re pattern-matching.
You already read the signal. You already know what to watch for.
Marketing intelligence you can actually use in the room.
The tools.
Beyond the weekly issue, I’m building tools specifically for fractional executives.
GPTs you can feed your client’s situation into and get a fast read on whether a given strategy applies to them.
Client-ready strategy decks, 8 min in depth loom commentaries, and e-courses on how to automate marketing intelligence within your industry so it always pops up in your inbox the way you like it.
The output is direct: does this pattern fit your client’s situation, and here’s how to deploy it. Subscribers get access first.
Subscribe. New issue, every week. See you inside.
