In June 2025, E.l.f. Skin released a 20-minute comedy special on YouTube. Ten million people watched it in the first week. The subject was sunscreen.
This breakdown covers the pattern behind that result, the proof across three industries, the two failure cases that show where it breaks, and a scoring tool to test whether it fits your next client brief.
The full written issue with sources, implementation questions, and the complete failure analysis is in this week’s Strategy Signal.
Read it here.
The best sunscreen ad ever made looked nothing like an ad.
What’ is the Strategy Signal? Everyone has access to the same marketing case studies. Nobody extracts the strategic pattern, proves it across industries, or tells you where it breaks. The Strategy Signal does all three. One campaign per week. Read the Pattern below.
