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Your client will ask to copy this Cannes winner
Verkkokauppa paid TikTok creators in iPhones for views. The Private Mint pattern: how brands mint their own currency, where it works, where it fails.
Jul 14
•
Matthew Heyn
3
I expected a domestic violence awareness ad. What I found was a product demo that happens to save lives.
The copywriting move underneath the most awarded ad in France, plus the 12-month forecast.
Jul 10
•
Matthew Heyn
2
13:55
Your product looks identical to your rival's
What if you changed the product, not the ad?
Jul 6
•
Matthew Heyn
1
1
FIS Got 700% ROI Without Showing Their Product. Here's What Comes Next.
Watch now | substack youtube video post/podcast
Jul 1
•
Matthew Heyn
7
14:49
June 2026
Failure-State Frame: the 2026 B2B play to steal
The B2B emotional marketing strategy behind FIS, HP, and Workday, and how dramatizing the cost of the problem drives real pipeline.
Jun 29
•
Matthew Heyn
3
4
How Netflix gave 104 million people permission to stop scrolling
Netflix. Spotify. Lucky Charms. Febreze. All ran the same move. Here's the pattern and the window before it closes.
Jun 26
•
Matthew Heyn
1
12:32
The Fate Disguise: how 5 brands beat choice paralysis
Walk into your next client call with the move.
Jun 22
•
Matthew Heyn
2
1
5
The Phase 2 Question American Eagle Couldn't Answer
44 billion impressions. Record Q3. Q1 sales down 2%. The verified data and what comes next.
Jun 18
•
Matthew Heyn
17:58
It looked like a masterclass. It was a warning.
And the forecast before they ask you to replicate it.
Jun 16
•
Matthew Heyn
5
2
4
How to answer the client who asks how to grow without spending more on ads
Spotify's Wrapped generated 500 million shares with zero paid Meta ads. Here's the design decision behind it — and how your clients can run the same…
Jun 6
•
Matthew Heyn
2
7
12:25
Why your users won't share your product (and how to fix it)
How one mechanic replaced an entire media budget and what it means for every brand with behavioral data
Jun 1
•
Matthew Heyn
6
3
May 2026
Jason Momoa wore a mall cop costume. Chime's customer acquisition cost dropped for the third quarter in a row.
Watch now | The narrow window every growth-stage brand has and why most miss it.
May 29
•
Matthew Heyn
2
9:34
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