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Universal Sold Out 8 Weeks Deep. The Real Market Was Everyone Who Couldn’t Get In.
41 rooms. $153,000 per screen. And where this goes in the next 12 months.
Aug 22
•
Matthew Heyn
11
3
The Portfolio Prism: How Unilever Bought the World Cup Without Making a Hero Film
35 brands. 120 markets. 18,000 assets. And not one film anyone remembers. Here is what they actually built, and who ran the play first.
Aug 8
•
Matthew Heyn
3
4
July 2026
Win Gen Z without outspending your rivals
How 48 Coach ads beat 280 from Michael Kors.
Jul 29
•
Matthew Heyn
6
6
1
Your client will ask to copy this Cannes winner
The diagnosis to run before you say yes
Jul 14
•
Matthew Heyn
5
I expected a domestic violence awareness ad. What I found was a product demo that happens to save lives.
The copywriting move underneath the most awarded ad in France, plus the 12-month forecast.
Jul 10
•
Matthew Heyn
2
13:55
Your product looks identical to your rival's
The fix AXA found hiding in its own contract, and the 4 questions that surface yours.
Jul 6
•
Matthew Heyn
2
1
FIS Got 700% ROI Without Showing Their Product. Here's What Comes Next.
Why Showing Your Product Is Killing Your B2B Deals (And the Fix)
Jul 1
•
Matthew Heyn
7
14:49
June 2026
Failure-State Frame: the 2026 B2B play to steal
Failure-State Frame: the 2026 B2B play to steal
Jun 29
•
Matthew Heyn
3
4
How Netflix gave 104 million people permission to stop scrolling
5 brands used it. Your client's competitors haven't named it yet. The window is 6-12 months.
Jun 26
•
Matthew Heyn
1
12:32
The Fate Disguise: how 5 brands beat choice paralysis
Walk into your next client call with the move.
Jun 22
•
Matthew Heyn
2
1
5
The Phase 2 Question American Eagle Couldn't Answer
44 billion impressions. Record Q3. Q1 sales down 2%. The verified data and what comes next.
Jun 18
•
Matthew Heyn
17:58
It looked like a masterclass. It was a warning.
The Lightning Rod Strategy — what the Q1 data actually says.
Jun 16
•
Matthew Heyn
5
2
4
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