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Why your users won't share your product (and how to fix it)
How one mechanic replaced an entire media budget and what it means for every brand with behavioral data
2 hrs ago
•
Matthew Heyn
1
May 2026
Jason Momoa wore a mall cop costume. Chime's customer acquisition cost dropped for the third quarter in a row.
Watch now | The narrow window every growth-stage brand has and why most miss it.
May 29
•
Matthew Heyn
2
9:34
Two types of marketing problems. Most brands solve the wrong one.
The pattern behind it, and the one question that changes every creative brief
May 26
•
Matthew Heyn
5
2
A mutant made of toxic waste just made soda look dangerous
Watch now | Liquid Death borrowed 40 years of cult credibility to sell water. Here's the pattern — and why the biggest brands in the world can't copy…
May 20
•
Matthew Heyn
1
1
11:29
110x revenue growth in 5 years. On water.
And the 3 questions to ask before you try it yourself.
May 18
•
Matthew Heyn
5
4
Duolingo killed their mascot. 1.7 billion impressions followed.
Watch now | How the Hostage Mechanic works, where it breaks, and 3 industries that prove the pattern.
May 13
•
Matthew Heyn
3
1
12:34
5 billion lessons. One fake funeral. Here's how.
The product bridge most viral campaigns never build
May 11
•
Matthew Heyn
5
5
Stop blaming the creative. Your campaign failed for this reason.
Watch now | What Pepsi, WhatsApp, and Chili's reveal about the structural flaw most marketers never see.
May 6
•
Matthew Heyn
9
2
18:32
Start Here: Every campaign failure has the same structural root. Here's what it is.
Signal Architecture: The Pattern Every Campaign Needs
May 4
•
Matthew Heyn
11
2
April 2026
How E.l.f. Skin Got 10 Million People to Watch a Sunscreen PSA
Watch now | The Entertainment Trojan Horse — the pattern behind Sunhinged, and the two ways it collapses
Apr 29
•
Matthew Heyn
6
3
14:15
The best sunscreen ad ever made looked nothing like an ad.
How E.l.f. Skin made a public health campaign Gen Z actually chose to watch, and what the pattern means for every brand sitting on a message its…
Apr 27
•
Matthew Heyn
7
4
What your confident-looking systems aren't telling you
From a $20 AI experiment to precision bets on ube: the most useful thing I read wasn't what I expected.
Apr 20
•
Matthew Heyn
14
2
8
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