The Strategy Signal

The Strategy Signal

Home
Podcast
Work With Me
The Pattern Lab
Archive
About
Why your users won't share your product (and how to fix it)
How one mechanic replaced an entire media budget and what it means for every brand with behavioral data
 • Matthew Heyn
The best sunscreen ad ever made looked nothing like an ad.
How E.l.f. Skin made a public health campaign Gen Z actually chose to watch, and what the pattern means for every brand sitting on a message its…
 • Matthew Heyn
2:01
7 Hours of Research. 6 Minutes in Your Inbox. Every Week.
What The Strategy Signal delivers, and exactly how it's built. © The Strategy Signal
 • Matthew Heyn
9:34
Jason Momoa wore a mall cop costume. Chime's customer acquisition cost dropped for the third quarter in a row.
Watch now | The narrow window every growth-stage brand has and why most miss it.
 • Matthew Heyn
Start Here: Every campaign failure has the same structural root. Here's what it is.
Signal Architecture: The Pattern Every Campaign Needs
 • Matthew Heyn
Podcasts
Logo for The Strategy Signal
The Strategy Signal
Jason Momoa wore a mall cop costume. Chime's customer acquisition cost dropped for the third quarter in a row.

Recent posts

View all
Two types of marketing problems. Most brands solve the wrong one.
The pattern behind it, and the one question that changes every creative brief
 • Matthew Heyn
A mutant made of toxic waste just made soda look dangerous
Watch now | Liquid Death borrowed 40 years of cult credibility to sell water. Here's the pattern — and why the biggest brands in the world can't copy…
 • Matthew Heyn
11:29
110x revenue growth in 5 years. On water.
And the 3 questions to ask before you try it yourself.
 • Matthew Heyn
Duolingo killed their mascot. 1.7 billion impressions followed.
Watch now | How the Hostage Mechanic works, where it breaks, and 3 industries that prove the pattern.
 • Matthew Heyn
12:34
5 billion lessons. One fake funeral. Here's how.
The product bridge most viral campaigns never build
 • Matthew Heyn
Stop blaming the creative. Your campaign failed for this reason.
Watch now | What Pepsi, WhatsApp, and Chili's reveal about the structural flaw most marketers never see.
 • Matthew Heyn
18:32
How E.l.f. Skin Got 10 Million People to Watch a Sunscreen PSA
Watch now | The Entertainment Trojan Horse — the pattern behind Sunhinged, and the two ways it collapses
 • Matthew Heyn
14:15
The Strategy Signal
The Strategy Signal
Everyone reads the same campaigns. Nobody extracts the pattern or forecasts where it's going next. The Strategy Signal does. Weekly marketing intelligence for fractional CMOs whose clients expect them to see what's coming.
Recommendations
View all 33
Marketing Beast
Marketing Beast
Marketing Beast
The Hype Department
The Hype Department
Alicia Teltz
Natural Intelligence
Natural Intelligence
JHong
The Strategy Stack
The Strategy Stack
Alex Pawlowski
9-to-Thrive
9-to-Thrive
Carrie Loranger

Subscribe

Everyone reads the same campaigns. Nobody extracts the pattern or forecasts where it's going next. The Strategy Signal does. Weekly marketing intelligence for fractional CMOs whose clients expect them to see what's coming.
AboutArchiveRecommendationsSitemap

The Strategy Signal

© 2026 Matthew Heyn · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture